Salesforce vs Apollo.io
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Salesforce is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Salesforce | Apollo.io |
|---|---|---|
| Free | No | Yes |
| Starter | $25/mo | $49/mo |
| Pro | $80/mo | $79/mo |
| Enterprise | Custom | Custom |
Salesforce is cheaper at the Starter tier ($25/mo vs $49/mo).
Feature Matrix
| Feature | Salesforce | Apollo.io |
|---|---|---|
| Lead and opportunity management | Yes | - |
| AI-powered Einstein features | Yes | - |
| AppExchange marketplace | Yes | - |
| Custom objects and workflows | Yes | - |
| Advanced reporting | Yes | - |
| Contact database 275M+ | - | Yes |
| Email sequencing | - | Yes |
| Dialer | - | Yes |
| LinkedIn integration | - | Yes |
| AI email writer | - | Yes |
When to Choose Each
Choose Salesforce if you need...
- +Most powerful CRM on market
- +Huge ecosystem
- +Highly customizable
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
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Frequently Asked Questions
Which is better, Salesforce or Apollo.io?
Apollo.io scores higher in our review (4.4/5 vs 4.3/5). However, Salesforce may be a better fit depending on your specific needs and budget.
Is Salesforce cheaper than Apollo.io?
Yes, Salesforce is cheaper at the Starter tier ($25/mo).
What is the difference between Salesforce and Apollo.io?
Salesforce focuses on lead and opportunity management and ai-powered einstein features, while Apollo.io emphasizes contact database 275m+ and email sequencing. Salesforce is best for Enterprises, Salespeoples, Agenciess, while Apollo.io suits Salespeoples, Startupss, Agenciess, Marketerss.