Apollo.io vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Apollo.io is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Apollo.io | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $49/mo | $149/mo |
| Pro | $79/mo | $349/mo |
| Enterprise | Custom | Custom |
Apollo.io is cheaper at the Starter tier ($49/mo vs $149/mo).
Feature Matrix
| Feature | Apollo.io | Clay |
|---|---|---|
| Contact database 275M+ | Yes | - |
| Email sequencing | Yes | - |
| Dialer | Yes | - |
| LinkedIn integration | Yes | - |
| AI email writer | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
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Frequently Asked Questions
Which is better, Apollo.io or Clay?
Clay scores higher in our review (4.6/5 vs 4.4/5). However, Apollo.io may be a better fit depending on your specific needs and budget.
Is Apollo.io cheaper than Clay?
Yes, Apollo.io is cheaper at the Starter tier ($49/mo).
What is the difference between Apollo.io and Clay?
Apollo.io focuses on contact database 275m+ and email sequencing, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Apollo.io is best for Salespeoples, Startupss, Agenciess, Marketerss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.