Attio vs Apollo.io
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Attio is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Attio | Apollo.io |
|---|---|---|
| Free | Yes | Yes |
| Starter | $34/mo | $49/mo |
| Pro | $69/mo | $79/mo |
| Enterprise | Custom | Custom |
Attio is cheaper at the Starter tier ($34/mo vs $49/mo).
Feature Matrix
| Feature | Attio | Apollo.io |
|---|---|---|
| Flexible data model | Yes | - |
| Enrichment with public data | Yes | - |
| Powerful filtering | Yes | - |
| Automations | Yes | - |
| API-first architecture | Yes | - |
| Contact database 275M+ | - | Yes |
| Email sequencing | - | Yes |
| Dialer | - | Yes |
| LinkedIn integration | - | Yes |
| AI email writer | - | Yes |
When to Choose Each
Choose Attio if you need...
- +Very flexible data structure
- +Modern UI
- +Great for VC and startup use cases
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
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Frequently Asked Questions
Which is better, Attio or Apollo.io?
Attio scores higher in our review (4.5/5 vs 4.4/5). However, Apollo.io may be a better fit depending on your specific needs and budget.
Is Attio cheaper than Apollo.io?
Yes, Attio is cheaper at the Starter tier ($34/mo).
What is the difference between Attio and Apollo.io?
Attio focuses on flexible data model and enrichment with public data, while Apollo.io emphasizes contact database 275m+ and email sequencing. Attio is best for Startupss, Founderss, Salespeoples, Developerss, while Apollo.io suits Salespeoples, Startupss, Agenciess, Marketerss.