ActiveCampaign vs Brevo
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | ActiveCampaign | Brevo |
|---|---|---|
| Free | No | Yes |
| Starter | $15/mo | $25/mo |
| Pro | $79/mo | $65/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $25/mo).
Feature Matrix
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Email and SMS campaigns | - | Yes |
| Marketing automation | - | Yes |
| CRM | - | Yes |
| Transactional email API | - | Yes |
| WhatsApp campaigns | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose Brevo if you need...
- +Very affordable
- +Good free tier of 300 emails per day
- +SMS and email in one
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Frequently Asked Questions
Which is better, ActiveCampaign or Brevo?
ActiveCampaign scores higher in our review (4.5/5 vs 4.3/5). However, Brevo may be a better fit depending on your specific needs and budget.
Is ActiveCampaign cheaper than Brevo?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between ActiveCampaign and Brevo?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Brevo emphasizes email and sms campaigns and marketing automation. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Brevo suits Startupss, Solopreneurss, Agenciess, Marketerss.