ActiveCampaign vs Kit (ConvertKit)
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | ActiveCampaign | Kit (ConvertKit) |
|---|---|---|
| Free | No | Yes |
| Starter | $15/mo | $25/mo |
| Pro | $79/mo | $50/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $25/mo).
Feature Matrix
| Feature | ActiveCampaign | Kit (ConvertKit) |
|---|---|---|
| Visual automation builder | Yes | Yes |
| CRM with deal pipelines | Yes | - |
| Lead scoring | Yes | - |
| SMS marketing | Yes | - |
| Site tracking | Yes | - |
| Paid newsletters | - | Yes |
| Creator network for cross-promotion | - | Yes |
| Landing pages and forms | - | Yes |
| Subscriber tagging | - | Yes |
When to Choose Each
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Choose Kit (ConvertKit) if you need...
- +Creator-focused features
- +Strong automation
- +Good deliverability
Related Comparisons
Frequently Asked Questions
Which is better, ActiveCampaign or Kit (ConvertKit)?
ActiveCampaign scores higher in our review (4.5/5 vs 4.4/5). However, Kit (ConvertKit) may be a better fit depending on your specific needs and budget.
Is ActiveCampaign cheaper than Kit (ConvertKit)?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between ActiveCampaign and Kit (ConvertKit)?
ActiveCampaign focuses on visual automation builder and crm with deal pipelines, while Kit (ConvertKit) emphasizes visual automation builder and paid newsletters. ActiveCampaign is best for Marketerss, Agenciess, Startupss, Enterprises, while Kit (ConvertKit) suits Content Creatorss, Solopreneurss, Freelancerss.