Brevo vs Mailchimp
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Mailchimp is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Brevo | Mailchimp |
|---|---|---|
| Free | Yes | Yes |
| Starter | $25/mo | $13/mo |
| Pro | $65/mo | $20/mo |
| Enterprise | Custom | Custom |
Mailchimp is cheaper at the Starter tier ($13/mo vs $25/mo).
Feature Matrix
| Feature | Brevo | Mailchimp |
|---|---|---|
| Email and SMS campaigns | Yes | - |
| Marketing automation | Yes | Yes |
| CRM | Yes | - |
| Transactional email API | Yes | - |
| WhatsApp campaigns | Yes | - |
| Drag-and-drop email builder | - | Yes |
| Audience segmentation | - | Yes |
| Landing pages | - | Yes |
| Predictive analytics | - | Yes |
When to Choose Each
Choose Brevo if you need...
- +Very affordable
- +Good free tier of 300 emails per day
- +SMS and email in one
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Related Comparisons
Frequently Asked Questions
Which is better, Brevo or Mailchimp?
Brevo scores higher in our review (4.3/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Brevo cheaper than Mailchimp?
Yes, Mailchimp is cheaper at the Starter tier ($13/mo).
What is the difference between Brevo and Mailchimp?
Brevo focuses on email and sms campaigns and marketing automation, while Mailchimp emphasizes drag-and-drop email builder and marketing automation. Brevo is best for Startupss, Solopreneurss, Agenciess, Marketerss, while Mailchimp suits Solopreneurss, Startupss, Marketerss, Freelancerss.