Substack vs Kit (ConvertKit)

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: Both tools are competitively priced. Kit (ConvertKit) edges ahead with a 4.4/5 rating.

Substack

Newsletter and subscription platform for independent writers

4.3 / 5From Free
Kit (ConvertKit)

Email marketing platform built for creators and solopreneurs

4.4 / 5From $25/mo

Pricing Comparison

PlanSubstackKit (ConvertKit)
FreeYesYes
Starter-$25/mo
Pro-$50/mo
EnterpriseCustomCustom

Feature Matrix

FeatureSubstackKit (ConvertKit)
Newsletter publishingYes-
Paid subscriptionsYes-
Podcast hostingYes-
Notes social feedYes-
Video publishingYes-
Visual automation builder-Yes
Paid newsletters-Yes
Creator network for cross-promotion-Yes
Landing pages and forms-Yes
Subscriber tagging-Yes

When to Choose Each

Choose Substack if you need...

  • +Zero upfront cost
  • +Built-in audience network
  • +Simple to start
Content CreatorsSolopreneursFreelancers

Choose Kit (ConvertKit) if you need...

  • +Creator-focused features
  • +Strong automation
  • +Good deliverability
Content CreatorsSolopreneursFreelancers

Related Comparisons

Frequently Asked Questions

Which is better, Substack or Kit (ConvertKit)?

Kit (ConvertKit) scores higher in our review (4.4/5 vs 4.3/5). However, Substack may be a better fit depending on your specific needs and budget.

Is Substack cheaper than Kit (ConvertKit)?

Pricing varies by plan. Substack starts at Free and Kit (ConvertKit) starts at $25/mo.

What is the difference between Substack and Kit (ConvertKit)?

Substack focuses on newsletter publishing and paid subscriptions, while Kit (ConvertKit) emphasizes visual automation builder and paid newsletters. Substack is best for Content Creatorss, Solopreneurss, Freelancerss, while Kit (ConvertKit) suits Content Creatorss, Solopreneurss, Freelancerss.

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