Kit (ConvertKit) vs ActiveCampaign
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: ActiveCampaign is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Kit (ConvertKit) | ActiveCampaign |
|---|---|---|
| Free | Yes | No |
| Starter | $25/mo | $15/mo |
| Pro | $50/mo | $79/mo |
| Enterprise | Custom | Custom |
ActiveCampaign is cheaper at the Starter tier ($15/mo vs $25/mo).
Feature Matrix
| Feature | Kit (ConvertKit) | ActiveCampaign |
|---|---|---|
| Visual automation builder | Yes | Yes |
| Paid newsletters | Yes | - |
| Creator network for cross-promotion | Yes | - |
| Landing pages and forms | Yes | - |
| Subscriber tagging | Yes | - |
| CRM with deal pipelines | - | Yes |
| Lead scoring | - | Yes |
| SMS marketing | - | Yes |
| Site tracking | - | Yes |
When to Choose Each
Choose Kit (ConvertKit) if you need...
- +Creator-focused features
- +Strong automation
- +Good deliverability
Choose ActiveCampaign if you need...
- +Most powerful email automation
- +Strong CRM integration
- +Excellent deliverability
Related Comparisons
Frequently Asked Questions
Which is better, Kit (ConvertKit) or ActiveCampaign?
ActiveCampaign scores higher in our review (4.5/5 vs 4.4/5). However, Kit (ConvertKit) may be a better fit depending on your specific needs and budget.
Is Kit (ConvertKit) cheaper than ActiveCampaign?
Yes, ActiveCampaign is cheaper at the Starter tier ($15/mo).
What is the difference between Kit (ConvertKit) and ActiveCampaign?
Kit (ConvertKit) focuses on visual automation builder and paid newsletters, while ActiveCampaign emphasizes visual automation builder and crm with deal pipelines. Kit (ConvertKit) is best for Content Creatorss, Solopreneurss, Freelancerss, while ActiveCampaign suits Marketerss, Agenciess, Startupss, Enterprises.