Mailchimp vs Substack
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Substack edges ahead with a 4.3/5 rating.
Pricing Comparison
| Plan | Mailchimp | Substack |
|---|---|---|
| Free | Yes | Yes |
| Starter | $13/mo | - |
| Pro | $20/mo | - |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Mailchimp | Substack |
|---|---|---|
| Drag-and-drop email builder | Yes | - |
| Marketing automation | Yes | - |
| Audience segmentation | Yes | - |
| Landing pages | Yes | - |
| Predictive analytics | Yes | - |
| Newsletter publishing | - | Yes |
| Paid subscriptions | - | Yes |
| Podcast hosting | - | Yes |
| Notes social feed | - | Yes |
| Video publishing | - | Yes |
When to Choose Each
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Choose Substack if you need...
- +Zero upfront cost
- +Built-in audience network
- +Simple to start
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Frequently Asked Questions
Which is better, Mailchimp or Substack?
Substack scores higher in our review (4.3/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Mailchimp cheaper than Substack?
Pricing varies by plan. Mailchimp starts at $13/mo and Substack starts at Free.
What is the difference between Mailchimp and Substack?
Mailchimp focuses on drag-and-drop email builder and marketing automation, while Substack emphasizes newsletter publishing and paid subscriptions. Mailchimp is best for Solopreneurss, Startupss, Marketerss, Freelancerss, while Substack suits Content Creatorss, Solopreneurss, Freelancerss.