Mailchimp vs Ghost
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ghost is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Mailchimp | Ghost |
|---|---|---|
| Free | Yes | No |
| Starter | $13/mo | $9/mo |
| Pro | $20/mo | $25/mo |
| Enterprise | Custom | Custom |
Ghost is cheaper at the Starter tier ($9/mo vs $13/mo).
Feature Matrix
| Feature | Mailchimp | Ghost |
|---|---|---|
| Drag-and-drop email builder | Yes | - |
| Marketing automation | Yes | - |
| Audience segmentation | Yes | - |
| Landing pages | Yes | - |
| Predictive analytics | Yes | - |
| Newsletter publishing | - | Yes |
| Membership and subscriptions | - | Yes |
| 0% transaction fees | - | Yes |
| SEO-optimized | - | Yes |
| Self-hosting option | - | Yes |
When to Choose Each
Choose Mailchimp if you need...
- +Industry standard
- +Easy to use
- +Strong template library
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
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Frequently Asked Questions
Which is better, Mailchimp or Ghost?
Ghost scores higher in our review (4.4/5 vs 4.2/5). However, Mailchimp may be a better fit depending on your specific needs and budget.
Is Mailchimp cheaper than Ghost?
Yes, Ghost is cheaper at the Starter tier ($9/mo).
What is the difference between Mailchimp and Ghost?
Mailchimp focuses on drag-and-drop email builder and marketing automation, while Ghost emphasizes newsletter publishing and membership and subscriptions. Mailchimp is best for Solopreneurss, Startupss, Marketerss, Freelancerss, while Ghost suits Content Creatorss, Solopreneurss, Freelancerss.