Ghost vs Kit (ConvertKit)
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ghost is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Ghost | Kit (ConvertKit) |
|---|---|---|
| Free | No | Yes |
| Starter | $9/mo | $25/mo |
| Pro | $25/mo | $50/mo |
| Enterprise | Custom | Custom |
Ghost is cheaper at the Starter tier ($9/mo vs $25/mo).
Feature Matrix
| Feature | Ghost | Kit (ConvertKit) |
|---|---|---|
| Newsletter publishing | Yes | - |
| Membership and subscriptions | Yes | - |
| 0% transaction fees | Yes | - |
| SEO-optimized | Yes | - |
| Self-hosting option | Yes | - |
| Visual automation builder | - | Yes |
| Paid newsletters | - | Yes |
| Creator network for cross-promotion | - | Yes |
| Landing pages and forms | - | Yes |
| Subscriber tagging | - | Yes |
When to Choose Each
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
Choose Kit (ConvertKit) if you need...
- +Creator-focused features
- +Strong automation
- +Good deliverability
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Frequently Asked Questions
Which is better, Ghost or Kit (ConvertKit)?
Both tools score 4.4/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Ghost cheaper than Kit (ConvertKit)?
Yes, Ghost is cheaper at the Starter tier ($9/mo).
What is the difference between Ghost and Kit (ConvertKit)?
Ghost focuses on newsletter publishing and membership and subscriptions, while Kit (ConvertKit) emphasizes visual automation builder and paid newsletters. Ghost is best for Content Creatorss, Solopreneurss, Freelancerss, while Kit (ConvertKit) suits Content Creatorss, Solopreneurss, Freelancerss.
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