HubSpot vs Apollo.io
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: HubSpot is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | HubSpot | Apollo.io |
|---|---|---|
| Free | Yes | Yes |
| Starter | $15/mo | $49/mo |
| Pro | $90/mo | $79/mo |
| Enterprise | Custom | Custom |
HubSpot is cheaper at the Starter tier ($15/mo vs $49/mo).
Feature Matrix
| Feature | HubSpot | Apollo.io |
|---|---|---|
| Contact and deal management | Yes | - |
| Email marketing | Yes | - |
| Marketing automation | Yes | - |
| Live chat and helpdesk | Yes | - |
| Reporting dashboards | Yes | - |
| Contact database 275M+ | - | Yes |
| Email sequencing | - | Yes |
| Dialer | - | Yes |
| LinkedIn integration | - | Yes |
| AI email writer | - | Yes |
When to Choose Each
Choose HubSpot if you need...
- +Best free CRM available
- +Unified platform across hubs
- +Excellent onboarding resources
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
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Frequently Asked Questions
Which is better, HubSpot or Apollo.io?
HubSpot scores higher in our review (4.5/5 vs 4.4/5). However, Apollo.io may be a better fit depending on your specific needs and budget.
Is HubSpot cheaper than Apollo.io?
Yes, HubSpot is cheaper at the Starter tier ($15/mo).
What is the difference between HubSpot and Apollo.io?
HubSpot focuses on contact and deal management and email marketing, while Apollo.io emphasizes contact database 275m+ and email sequencing. HubSpot is best for Startupss, Salespeoples, Marketerss, Agenciess, while Apollo.io suits Salespeoples, Startupss, Agenciess, Marketerss.