Google Analytics 4 vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Google Analytics 4 edges ahead with a 4.3/5 rating.
Google's free web analytics platform for traffic and behavior tracking
Pricing Comparison
| Plan | Google Analytics 4 | Hotjar |
|---|---|---|
| Free | Yes | Yes |
| Starter | - | $32/mo |
| Pro | - | $80/mo |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Google Analytics 4 | Hotjar |
|---|---|---|
| Event-based tracking | Yes | - |
| User journey analysis | Yes | - |
| Conversion tracking | Yes | - |
| Google Ads integration | Yes | - |
| BigQuery export | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose Google Analytics 4 if you need...
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
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Frequently Asked Questions
Which is better, Google Analytics 4 or Hotjar?
Both tools score 4.3/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Google Analytics 4 cheaper than Hotjar?
Pricing varies by plan. Google Analytics 4 starts at Free and Hotjar starts at $32/mo.
What is the difference between Google Analytics 4 and Hotjar?
Google Analytics 4 focuses on event-based tracking and user journey analysis, while Hotjar emphasizes heatmaps and session recordings. Google Analytics 4 is best for Marketerss, Developerss, Startupss, Enterprises, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.