Google Analytics 4 vs PostHog
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. PostHog edges ahead with a 4.7/5 rating.
Google's free web analytics platform for traffic and behavior tracking
Pricing Comparison
| Plan | Google Analytics 4 | PostHog |
|---|---|---|
| Free | Yes | Yes |
| Starter | - | - |
| Pro | - | - |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Google Analytics 4 | PostHog |
|---|---|---|
| Event-based tracking | Yes | - |
| User journey analysis | Yes | - |
| Conversion tracking | Yes | - |
| Google Ads integration | Yes | - |
| BigQuery export | Yes | - |
| Product analytics | - | Yes |
| Session recordings | - | Yes |
| Feature flags | - | Yes |
| A/B testing | - | Yes |
| Self-hosting option | - | Yes |
When to Choose Each
Choose Google Analytics 4 if you need...
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
Choose PostHog if you need...
- +Generous free tier
- +All-in-one product platform
- +Open source with self-host option
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Frequently Asked Questions
Which is better, Google Analytics 4 or PostHog?
PostHog scores higher in our review (4.7/5 vs 4.3/5). However, Google Analytics 4 may be a better fit depending on your specific needs and budget.
Is Google Analytics 4 cheaper than PostHog?
Pricing varies by plan. Google Analytics 4 starts at Free and PostHog starts at Free.
What is the difference between Google Analytics 4 and PostHog?
Google Analytics 4 focuses on event-based tracking and user journey analysis, while PostHog emphasizes product analytics and session recordings. Google Analytics 4 is best for Marketerss, Developerss, Startupss, Enterprises, while PostHog suits Developerss, Startupss, Founderss.