Kit (ConvertKit) vs Ghost
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ghost is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Kit (ConvertKit) | Ghost |
|---|---|---|
| Free | Yes | No |
| Starter | $25/mo | $9/mo |
| Pro | $50/mo | $25/mo |
| Enterprise | Custom | Custom |
Ghost is cheaper at the Starter tier ($9/mo vs $25/mo).
Feature Matrix
| Feature | Kit (ConvertKit) | Ghost |
|---|---|---|
| Visual automation builder | Yes | - |
| Paid newsletters | Yes | - |
| Creator network for cross-promotion | Yes | - |
| Landing pages and forms | Yes | - |
| Subscriber tagging | Yes | - |
| Newsletter publishing | - | Yes |
| Membership and subscriptions | - | Yes |
| 0% transaction fees | - | Yes |
| SEO-optimized | - | Yes |
| Self-hosting option | - | Yes |
When to Choose Each
Choose Kit (ConvertKit) if you need...
- +Creator-focused features
- +Strong automation
- +Good deliverability
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
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Frequently Asked Questions
Which is better, Kit (ConvertKit) or Ghost?
Both tools score 4.4/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Kit (ConvertKit) cheaper than Ghost?
Yes, Ghost is cheaper at the Starter tier ($9/mo).
What is the difference between Kit (ConvertKit) and Ghost?
Kit (ConvertKit) focuses on visual automation builder and paid newsletters, while Ghost emphasizes newsletter publishing and membership and subscriptions. Kit (ConvertKit) is best for Content Creatorss, Solopreneurss, Freelancerss, while Ghost suits Content Creatorss, Solopreneurss, Freelancerss.
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