Amplitude vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Hotjar is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Amplitude | Hotjar |
|---|---|---|
| Free | Yes | Yes |
| Starter | $49/mo | $32/mo |
| Pro | - | $80/mo |
| Enterprise | Custom | Custom |
Hotjar is cheaper at the Starter tier ($32/mo vs $49/mo).
Feature Matrix
| Feature | Amplitude | Hotjar |
|---|---|---|
| Behavioral cohorting | Yes | - |
| Predictive analytics | Yes | - |
| Journey maps | Yes | - |
| Experiment A/B testing | Yes | - |
| Data tables | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose Amplitude if you need...
- +Enterprise-grade depth
- +Strong data governance
- +Good free starter plan
EnterpriseStartupsDevelopersMarketers
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
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Frequently Asked Questions
Which is better, Amplitude or Hotjar?
Amplitude scores higher in our review (4.4/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Amplitude cheaper than Hotjar?
Yes, Hotjar is cheaper at the Starter tier ($32/mo).
What is the difference between Amplitude and Hotjar?
Amplitude focuses on behavioral cohorting and predictive analytics, while Hotjar emphasizes heatmaps and session recordings. Amplitude is best for Enterprises, Startupss, Developerss, Marketerss, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.