Amplitude vs Google Analytics 4
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Amplitude edges ahead with a 4.4/5 rating.
Google's free web analytics platform for traffic and behavior tracking
Pricing Comparison
| Plan | Amplitude | Google Analytics 4 |
|---|---|---|
| Free | Yes | Yes |
| Starter | $49/mo | - |
| Pro | - | - |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Amplitude | Google Analytics 4 |
|---|---|---|
| Behavioral cohorting | Yes | - |
| Predictive analytics | Yes | - |
| Journey maps | Yes | - |
| Experiment A/B testing | Yes | - |
| Data tables | Yes | - |
| Event-based tracking | - | Yes |
| User journey analysis | - | Yes |
| Conversion tracking | - | Yes |
| Google Ads integration | - | Yes |
| BigQuery export | - | Yes |
When to Choose Each
Choose Amplitude if you need...
- +Enterprise-grade depth
- +Strong data governance
- +Good free starter plan
Choose Google Analytics 4 if you need...
- +Free for most use cases
- +Deep Google ecosystem integration
- +Industry standard
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Frequently Asked Questions
Which is better, Amplitude or Google Analytics 4?
Amplitude scores higher in our review (4.4/5 vs 4.3/5). However, Google Analytics 4 may be a better fit depending on your specific needs and budget.
Is Amplitude cheaper than Google Analytics 4?
Pricing varies by plan. Amplitude starts at $49/mo and Google Analytics 4 starts at Free.
What is the difference between Amplitude and Google Analytics 4?
Amplitude focuses on behavioral cohorting and predictive analytics, while Google Analytics 4 emphasizes event-based tracking and user journey analysis. Amplitude is best for Enterprises, Startupss, Developerss, Marketerss, while Google Analytics 4 suits Marketerss, Developerss, Startupss, Enterprises.