Moz Pro vs Ahrefs
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ahrefs is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Moz Pro | Ahrefs |
|---|---|---|
| Free | No | No |
| Starter | $49/mo | $29/mo |
| Pro | $179/mo | $179/mo |
| Enterprise | Custom | Custom |
Ahrefs is cheaper at the Starter tier ($29/mo vs $49/mo).
Feature Matrix
| Feature | Moz Pro | Ahrefs |
|---|---|---|
| Domain Authority scoring | Yes | - |
| Keyword Explorer | Yes | - |
| Link Explorer | Yes | - |
| Site crawl and audit | Yes | - |
| Rank tracking | Yes | - |
| Largest backlink index | - | Yes |
| Keywords Explorer with 10B+ keywords | - | Yes |
| Site Explorer | - | Yes |
| Content Explorer | - | Yes |
| Rank Tracker | - | Yes |
When to Choose Each
Choose Moz Pro if you need...
- +Trusted DA metric industry-wide
- +User-friendly interface
- +Good community resources
Choose Ahrefs if you need...
- +Best backlink data in industry
- +Accurate keyword difficulty scores
- +Content gap analysis
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Frequently Asked Questions
Which is better, Moz Pro or Ahrefs?
Ahrefs scores higher in our review (4.7/5 vs 4.2/5). However, Moz Pro may be a better fit depending on your specific needs and budget.
Is Moz Pro cheaper than Ahrefs?
Yes, Ahrefs is cheaper at the Starter tier ($29/mo).
What is the difference between Moz Pro and Ahrefs?
Moz Pro focuses on domain authority scoring and keyword explorer, while Ahrefs emphasizes largest backlink index and keywords explorer with 10b+ keywords. Moz Pro is best for Marketerss, Agenciess, Startupss, Freelancerss, while Ahrefs suits Marketerss, Agenciess, Developerss, Freelancerss.