Make vs Clay
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Make is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Make | Clay |
|---|---|---|
| Free | Yes | Yes |
| Starter | $9/mo | $149/mo |
| Pro | $16/mo | $349/mo |
| Enterprise | Custom | Custom |
Make is cheaper at the Starter tier ($9/mo vs $149/mo).
Feature Matrix
| Feature | Make | Clay |
|---|---|---|
| Visual scenario builder | Yes | - |
| 1,000+ app integrations | Yes | - |
| Advanced data manipulation | Yes | - |
| Webhooks | Yes | - |
| Error handling | Yes | - |
| 75+ data enrichment sources | - | Yes |
| Waterfall enrichment logic | - | Yes |
| AI message personalization | - | Yes |
| Outreach sequencing | - | Yes |
| CRM sync | - | Yes |
When to Choose Each
Choose Make if you need...
- +More affordable than Zapier
- +More powerful data transformations
- +Visual flow editor
DevelopersAgenciesSolopreneursStartups
Choose Clay if you need...
- +Best GTM enrichment tool
- +Powerful waterfall logic
- +Huge data source library
SalespeopleMarketersAgenciesStartups
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Frequently Asked Questions
Which is better, Make or Clay?
Both tools score 4.6/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Make cheaper than Clay?
Yes, Make is cheaper at the Starter tier ($9/mo).
What is the difference between Make and Clay?
Make focuses on visual scenario builder and 1,000+ app integrations, while Clay emphasizes 75+ data enrichment sources and waterfall enrichment logic. Make is best for Developerss, Agenciess, Solopreneurss, Startupss, while Clay suits Salespeoples, Marketerss, Agenciess, Startupss.