Hotjar vs Fathom Analytics
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | Fathom Analytics |
|---|---|---|
| Free | Yes | No |
| Starter | $32/mo | $14/mo |
| Pro | $80/mo | - |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $32/mo).
Feature Matrix
| Feature | Hotjar | Fathom Analytics |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Privacy-first no cookie tracking | - | Yes |
| Uptime monitoring | - | Yes |
| Email reports | - | Yes |
| Shareable dashboards | - | Yes |
| UTM tracking | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
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Frequently Asked Questions
Which is better, Hotjar or Fathom Analytics?
Fathom Analytics scores higher in our review (4.5/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Hotjar cheaper than Fathom Analytics?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between Hotjar and Fathom Analytics?
Hotjar focuses on heatmaps and session recordings, while Fathom Analytics emphasizes privacy-first no cookie tracking and uptime monitoring. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Fathom Analytics suits Solopreneurss, Developerss, Startupss.